Article Marketing is a fantastic tool!  Yes, it is a tool and perhaps one of the greatest internet tools we have at our disposal.

For some people, article marketing is their total internet business.  They write articles and publish them to take traffic to an affiliate product.

Today, these people are slowly being forced into expansion of their business by more and more limitation on the use of affiliate links in the author resource box.

Where to expand to?

Squidoo is probably the most popular media for expansion.  You create you squidoo page as a landing page for your affiliate product, include a number of opportunities for people to click through to the affiliate program and presto, your business has expanded.

A second solution is to get your own web hosting and domain name.  Now you can create a landing page that drives your article marketing traffic to your chosen affiliate product.

Article Marketing can drive traffic to any location you want and for any purpose you choose.  You can use articles to drive traffic to a website, landing page, squidoo lens or a blog.

Beyond the elements that make a successful highly read article there is another key element that needed for Article Marketing Success:  Control over the URL your articles direct traffic to.  If you have ever used a direct link to an affiliate product you probably have learned this one the hard way.

If you do not have control of the landing page you can lose your effort.  The affiliate product is no longer viable and all your links for dozens of articles that have been published in dozens of site, are worthless, end of story, start over.

If you have control of the URL, then you can change the product to a viable product and your resource links can continue working for you for years.

Take control of your Article Marketing

Till next time this is the Marketing Hobo saying - Be in control at all times!

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Home Based Business is the dream of millions of people every year.  They come to the internet to find out more about home based business and to find out if it is practical.  The answer is Yes and Yes.  I now have created 3 squidoo lenses that are targeted specifically toward home based business.

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Till Next Time - This is the Marketing Hobo saying: The game is not over till you quit.

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To be successful with your article marketing it is important that you understand exactly what you want your article writing to accomplish.

You have determined that you want your article writing to build reader trust, increase traffic and sales and provide technical support. To accomplish these things you must make sure that your article writing will help you achieve these goals.

You must determine who your targeted traffic is and what they are looking for. Then you need to find the words to give the reader what they are looking for.

When you plan your article writing it is important to remember that your targeted audience is smarter than the average reader.

Targeting is about finding out which customers will have problems that your product can answer. To accomplish this, it is important that you become an expert on every benefit that your product offers. When you have decided who your target audience is, begin writing articles on your products strongest benefits to pull that targeted audience in.

Now that you have found who your targeted audience is, you must plan a strategy for writing your articles. The best way to do this is the following:

• Write about exactly what your targeted market wants
• Create a tone for your writing that will appeal to your targeted market
• Write your article in an easy to read format that makes the benefits stand out and easy to see.

Here is the most important part of your article marketing plan, the part you will need to practice and then practice some more … you must do all three of these things in equal amounts, not allowing one of them to become more important than the rest.

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